Recruitment in Social Networking Sites: A Theoretical Model of Jobseekers' Intentions

We propose a risk-benefit model for studying jobseekers’ behavioral intentions to apply for a job in the context of social networking sites (SNSs). Our model integrates classic technology adoption/utilization theories with salient factors such as privacy concerns that have increased in significance with the growing use of SNSs as a recruitment source. We hypothesize that jobseekers’ outcome expectancy (degree of optimism with respect to finding a job) and perceived usefulness of SNSs are both impacted by the availability of information about social connections to potential employers and by perceptions of justice in the job candidate selection process. Further, perceived usefulness of SNSs is influenced by outcome expectancy. This model also suggests that perceived risks (in terms of uncertainty and possible adverse consequences) are affected by online information privacy concerns. Finally, outcome expectancy, perceived usefulness of SNSs and perceived risks directly predict intentions to use SNSs to apply for a job.